Marketing Research- Starbucks vs. Coffee Beans

Market segmentation is drawd as the process of dividing a grocery into obvious subsets of consumers with common needs or characteristics and selecting oneness or more segments to object glass with a distinct merchandiseing commingle (Schiffman, Bednall, Cowley, OCass, Watson and Kanuk, 2001). Different companies make believe diametrical abilities that enable them to serve their stain market better, which is why approximately companies choose to focus frequently of their attention to specific segments. Starbucks to begin with chooses to focus on the demographics, psychographics and life-style of their customers. It is with the information gathered regarding these segments that Starbucks mass better serve its customers. Demographics atomic number 18 things much(prenominal) as age, sex, marital status, education, occupation and income. Starbucks draw a bead ons both males and females, chiefly 18-30 family olds, but really does cater for everybodys needs. And b ecause young children dont commonly racket coffee, Starbucks offers a range of non-coffee beverages to cater for the whole family. reprieve bug out in Starbucks gives the impression of being very with it and to the highest degree of the peck you see sitting in the stores exude a sealed coolness and give off the image of having some sift of social status, with lots of money to spare. Starbucks customers are principally in their final years of high school, in university or equitable starting to work. But whatever it is, they all have had a good education, and if they do have a job, it nigh sure as shooting includes a big income as well.

Demographics help to reconcile a target market and this information is often the mos! t hearty and cost effective way to identify a target market (Schiffman et al, 2001). Even though factors such as temper and behaviour are often first apply to define a market segment, the consumers demographic characteristics must be cognise in order to assess the size... You analyse Starbucks target market clearly! It really helps me a lot!THX!!! I say it is also better for you to provide reference, maybe you can do it next time~ If you want to get a estimable essay, order it on our website: OrderEssay.net

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