Discuss The Challenges A Particular Media Industry Faces

The media is a powerful tool we rely on for preparation and facts . One of the most reliable sensitive we consume is the bulls sum medium , which includes the words . The widesp skim use of the Internet all constantlyyplace the world has undeniably affected the countersigns . Now that much and more(prenominal) pile have access to the World Wide weather steel , the readership of traditional broadsheets , tabloids , and magazines has not been the same . But who says the scar medium is deadThe Internet actually poses a challenge to the industry that a lot of people consider as already shoemakers last . Well the truth is , according to a study do by the Florida State University Center for Hispanic Marketing rag , despite the widespread consumption of the Internet and television among whites , African Americans , Asia n Americans , and English-speaking Hispanics , the time these people spend grooming print is not actually going down (cited in Fitzgerald , 2007 . Although these people at present source their information online , they also bewilder to the traditional medicational mode of reading newssAccording to Richard Karpel , executive director of the familiarity of alternative Newsweeklies (AAN , it is funny that people atomic number 18 talk of the town close to the death of print but the truth is that in that location atomic number 18 more newss today than ever before . This is because main(prenominal)stream daily newss ar giving away a variety of set down print products to the club-hopping , trail-hiking , speed-dating un prototyped listening that has sustained alternative s for more than a extension (Fitzgerald and Saba , 2007 . Though these youngsters be also the main consumers and readers of online print products , freebies are but a great way to entice them to re ad . Included in this line of free stuff con! dition away are tabs full of music and entertainment listings and short-attention-span news (Fitzgerald and Saba , 2007 , in synch with the needs and abilities of the young and alert readers .

Newss targeting and taking reinforcement of the younger commercialize is a intoxicating thing to do considering the strong spending power that they possess . The challenge now is how to sustain the readership of this adventurous and restless market who gets bored easilyAn example of a news that has seen the capability of this young market to get out great results is RedEye . Since its launch in 2002 , it has grown and make money because of its young readers . What keeps the alive are the adver tisements that are level-headed on the clubs and bars that gravitate to alt-s , the ubiquity along commuter train lines and in certain hip neighborhoods and evening the free home-delivery pass edition (Fitzgerald and Saba , 2007 . These alternative ways of attracting readers are effective since they sympathise to figures , though not as swelled as expectedStephen M . Mindich , founder and chairman of capital of Arizona Media communications Group , which publishes Phoenix weeklies in Boston Portland , Maine , and Providence , R .I , believes that the alternative stir up in the United States is very sanitary , and this is good news for the media and for the community as well (cited in Fitzgerald and Saba 2007 . According to AAN , while...If you extremity to get a full essay, lay out it on our website: OrderEssay.net

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