Insurance

Bibliography Our acknowledgement and gratitude to the following authors Strategic brand management by Kapferer securities industrying Management by Philip Kotler No money market by Jessie Paul Service Quality by Parasuraman change by ralwayssal marketing by Valarie A Zeithaml et al Technologys Impact on the Gaps Model of Service Quality by Mary Jo Bitner, Valarie A Zeithaml, Dwayne D. Gremler 1 Understanding the consumer Factors influencing consumer behavior (Source: Lawsons model) Psychological motivation, perceptual experience, Learning, Beliefs, attitude Personal Age, Occupation, Economic situation, Lifestyle, constitution Social refer groups, Family, Roles & Status Cultural Culture, Sub-Culture, Social shape 3 Stimuli for consumer behavior (Source: Howard and Sheth) Stimuli received by the customer indicatory: Physical or real features of the product Symbolic: Metaphors / Images link by the provider (Ads) Social: Im ages attached by the lodge 4 Maslows hierarchy of needs self-importance actualisation Esteem Love / Belonging Safety Physiological 5 Consumer decision devising process INPUT External Influences trues Marketing Efforts 1. Product 2. equipment casualty 3. Promotion 4. straddle PROCESS Consumer Decision Making Psychological Field 1. Motivation 2. Perception 3.

Learning 4. Personality 5. Attitudes OUTPUT Post-Decision Behavior bargain for 1. Trial 2. bear purchase Need Recognition Pre-purchase front Socio-cultural Environment military rank of Alternatives Experience Post Purchase Evaluation 6 Branding Brand Name, term, design, symbol, or any separate feature that identi! fies one sellers good or service as distinct from those of other sellers American Marketing Dictionary 8 Quotes If you ever have the good fortune to create a great advertising campaign, you will soon see another(prenominal) execution steal it. This is irritating, but dont let it worry you; zip has ever built a brand by...If you want to realize a full essay, order it on our website: OrderEssay.net

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